Tijo PhilipThe Hidden Upside of Working in a Terrible JobWe often hear about psychological safety—that feeling in a workplace where you’re not afraid to make mistakes, and you know you won’t be…Oct 12Oct 12
Tijo PhilipApplying Cooking Principles to Business StrategyI recently read the Almanack of Charlie Munger and discovered the profound importance of mastering elementary principles across various…May 28May 28
Tijo Philip5 Mistakes That Can Erode Your Premium BrandThe goal of this quick article is to help prevent unintentional brand damage for premium brands.Apr 13Apr 13
Tijo PhilipThe Art of Keeping CustomersDiving into The Four Top Challenges of Keeping Customers EngagedNov 17, 2023Nov 17, 2023
Tijo PhilipThe Golden Rule of Tech.How One Rule Sets Apart the Best Businesses from the Rest.Nov 8, 2023Nov 8, 2023
Tijo PhilipThe Paradox of Prosperityor Why You Need to Engage in the Essential Battle for ContinuityNov 2, 2023Nov 2, 2023
Tijo PhilipinDataDrivenInvestorThe Magic Equation: Transforming Your Digital Marketing StrategyIn today’s bustling digital ad space, marketers frequently find themselves diving deep into channel analytics, often neglecting the…Oct 27, 2023Oct 27, 2023
Tijo PhilipSleepy Tams: The Hidden Goldmines of Business OpportunitySleepy Tams: Big markets. Overlooked. Dominated by giants too comfortable in their slumber. Often outside of tech, in places like FMCG or…Oct 25, 2023Oct 25, 2023
Tijo PhilipTwo Simple, but Game-Changing R&D Approaches.Marcel Corstjens, a marketing professor at INSEAD, studied the impact of R&D spending on sales with a couple of colleagues after observing…Oct 23, 2023Oct 23, 2023
Tijo PhilipIn the Quiet, Marketing Tells Its Loudest TaleIn the ever-evolving world of business, a company’s choices in marketing can serve as a window into its ethos and strategy. But have you…Oct 21, 2023Oct 21, 2023
