I have a nasty habit of arguing with people online who differ from my point of view in either direction. Now don’t get me wrong, I am right when I do.
I know am right because I only argue those matters for which I have hard facts handy. If I fail to have hard facts handy or I see someone making arguments based on hard data I gulp down my ego and move on. Even if I disagree.
This is also the Golden Rule of Tech.
Never Argue with Data.
A business or a person no matter how smart can…
Understanding who your customer is and what motivates them to buy from you is probably the single most important thing in marketing.
While this sounds simple, it is true that a large chunk of businesses have no clue about who their customer is or what drives them.
There’s a reason why businesses that succeed vastly are often the result of the founder solving a problem they themselves had — they begin with a pretty good idea about the customer and their problem.
Knowing your customer is such an absolute advantage that most businesses that fail, fail because they have no…
Pricing for most retailers is a pain at best and at worst is like trying to shoot a black mute cow on a pitch-dark night, blindfolded.
Few retailers, Amazon, Walmart and others have used AI effectively for pricing — driving down costs, increasing revenue and making them even more competitive in the process.
Most promotions run by retailers aren’t just contributing to, but undermining profitability.
A huge share of retailers lacks a clear way to measure the real, overall contribution of promotions.
Here is where data and AI can help. Machine learning can be used to learn how a change…
It might not be what you thought of. It’s something we all have deep down inside, often collecting dust as we assume it’s baggage in marketing.
The best things are simple. Creating great marketing strategies boil down to this one thing — empathy.
Your ability to put yourself in your customer's shoe, and feel their needs and understand their world view will define your effectiveness as a marketer.
Empathy is underrated because marketers are trying to sell products and services day in and day out. All they care about is the numbers they need/want to hit. Here is…
Wal-mart’s formidable strength in physical retail can be attributed to a lot of things, but primarily its everyday low-cost pricing strategy.
During the early days of Wal-Mart, Retailers had a lot of cool things it did to keep pricing low — competitive intelligence, flexing their muscle power to extract the last possible dime from suppliers and using fancy systems and processes to track and reduce inefficiencies — all things Wal-Mart did too, pretty well.
What made Wal-Mart finally sell a tube of toothpaste for a few cents lower than their competition — and in effect dominate the American physical retail…
Amazon is a giant, and there is nothing they can do about it!
Like all giants, the source of Amazon’s greatest pride is also the source of its greatest concern.
“Giants are not what we think they are. The same qualities that appear to give them strength are often the sources of great weakness.”
― Malcolm Gladwell.
The key to fight amazon is not to defend, but to attack. Attack where Amazon can not defend itself due to its ginormous size.
This was what David did to Goliath. …
Elon is a salesman. He might as well be one of the greatest salesman of our era. He sells brilliant people on moonshot visions to join his companies, root for him and buy from him on a day to day basis.
It’s not free massages and unlimited snacks that ultimately inspires people, but meaning. and purpose. and being part of something bigger than themselves.
Success of any company, especially in tech, depends on the quality of talent you attract. Google’s people analytics team has found that top performing technologists have a 300% performance differential from average technologists.
No brilliant aerospace…
Tata Consultancy Services (TCS) in a recent survey found that only 5% of all data science investments currently is routed to HR. An insignificant percentage to enhance and maintain the company's greatest resource — its people.
A recent study published by Harvard Business Review states that 70% companies state people analytics to be a top priority, which is in stark contrast to studies by Tata Consultancy Services. The clue might lie in another study by Deloitte which exposed that only 9% of companies despite of interest in people analytics has any clue regarding metrics that drive performance within their companies.
This is a fabulous book, perhaps one of my most highlighted. The book is passionately written, well researched, full of deep insights and actionables.
The book is filled with anecdotes, research citations and stories that drill down the message like a hot knife on butter. Adam Grant, a best selling author and an organizational psychologist at Wharton works his words like charm!
The book declares that there are 3 kind of humans (with a focus on workplace) — Givers, Takers, and Matchers. And goes on to say how takers, who are just interested in taking and matchers, who are into…
While vacationing in Brazil and his native South Africa, Elon Musk got infected with malaria. The illness was misdiagnosed and a day before the ‘too late to do anything’, a visiting doctor accustomed to the disease serendipitously came across the case and put him immediately on a huge dosage of antibiotics. Elon Musk’s takeaway from the whole episode? “Vacations can kill you.”
Elon Musk once told that he took just 2 vacations during the past 12 years to a Denmark TV in 2015. Another time he said that if he had to lie on a beach getting tanned and doing…