Cookie-cutter generic advertisements are a relic of the past, for good. There are few things more annoying on the internet than canned ads shot your way, again and again. Which brings us to personalized ads. …

Marketing, when done right, solves problems, advances civilization and makes the world a better place, for everyone. — I love marketing. Most people give me a weird look when I say that and I still don’t understand why. I genuinely love marketing. Marketing to me is about helping people. When a client approaches me with a product or service, it’s almost always a legitimate solution to a real…

Understanding who your customer is and what motivates them to buy from you is probably the single most important thing in marketing. While this sounds simple, it is true that a large chunk of businesses have no clue about who their customer is or what drives them. There’s a reason…

Pricing for most retailers is a pain at best and at worst is like trying to shoot a black mute cow on a pitch-dark night, blindfolded. Few retailers, Amazon, Walmart and others have used AI effectively for pricing — driving down costs, increasing revenue and making them even more competitive…

It might not be what you thought of. It’s something we all have deep down inside, often collecting dust as we assume it’s baggage in marketing. It’s empathy. The best things are simple. Creating great marketing strategies boil down to this one thing — empathy. Your ability to put yourself…

Your competitive advantage lies in harnessing the domains your competition takes for granted. — Wal-mart’s formidable strength in physical retail can be attributed to a lot of things, but primarily its everyday low-cost pricing strategy. During the early days of Wal-Mart, Retailers had a lot of cool things it did to keep pricing low — competitive intelligence, flexing their muscle power to extract the…

Amazon is a giant, and there is nothing they can do about it! Like all giants, the source of Amazon’s greatest pride is also the source of its greatest concern. “Giants are not what we think they are. The same qualities that appear to give them strength are often the…

The Secret Ingredient Behind all of Musk’s Success. — Elon is a salesman. He might as well be one of the greatest salesman of our era. He sells brilliant people on moonshot visions to join his companies, root for him and buy from him on a day to day basis. It’s not free massages and unlimited snacks that ultimately…

Patterns of human communication at workplace reveals so much more than we thought possible. — Tata Consultancy Services (TCS) in a recent survey found that only 5% of all data science investments currently is routed to HR. An insignificant percentage to enhance and maintain the company's greatest resource — its people. A recent study published by Harvard Business Review states that 70% companies state people…