This Is My Favorite Hack.

Doerr’s Goal Formula

I will [objective]___________ as measured by[key-results] ____________.

It’s not a Key Result unless it has a numbers — Marissa Mayer

At every quarterly all-hands meeting, Larry Page gets up there and reviews the OKRs of the organization. For the longest time, he read, individually, all the OKRs of all the engineers. — John Doerr

  1. Collaborative goal setting. No more shoving down goals down the hierarchy. Setting OKRs are (ideally) done by the individual employees with their managers and even bosses higher up in the hierarchy. Doerr in his book elegantly puts it — “high-functioning teams thrive on a creative tension between top-down and bottom-up goal setting.”
  2. Data-Driven. Less space for politics and emotions as OKRs are number/data driven. You don’t decide whether a goal was attained with gut instincts and based on intentions but with pre-set numbers and hard data.
  3. Unidirectional movement: Have you ever watched a pack of wild animals or a groups of ants move, when all them are determined to stay their course the pack moves straight like an arrow, without any added overall supervision. A company is a collection of individuals, if all their goals are aligned with the company goal — there is less energy wasted elsewhere.
  4. Transparent: OKRs in great companies are usually made public, for everyone from the top to the bottom. This brings in lots accountability and transparency that no single tool outside of OKRs can claim. Seeing what your CEO is racing for this quarter will not only give you an idea of the overall companies resource allocation but also put your teams goal in perspective.

Objective: Improve retention rate.

  1. KR. Increase email click rates for existing customers by 20%
  2. KR. Invest 10 thousand dollars in marketing app downloads.
  3. KR. Reduce wait time for customers at help-line by 30 seconds.
  4. KR. Attain 15% Month-over-Month increase in retention

Objectives are qualitative themes that give purpose and meaning to that set of Key Results.

“You’re not going to get the system just right the first time around. It’s not going to be perfect the second or third time, either. But don’t get discouraged. Persevere. You need to adapt it and make it your own.”

Author is an OKR fanatic who can be reached at Author would appreciate your comments.

If you enjoyed kindly 👏




Growth Obsessed Fractional CMO.

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Tijo Philip

Tijo Philip

Growth Obsessed Fractional CMO.

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