How One Rule Sets Apart the Best Businesses from the Rest. — I have a nasty habit of arguing with people online who differ from my point of view in either direction. Now don’t get me wrong, I am right when I do. I know I am right because I only argue about matters for which I have hard facts handy. …

or Why You Need to Engage in the Essential Battle for Continuity In the world of ant colonies, like elswehere, abundance is a double-edged sword. The more provisions a colony gathers, the more robust it appears against unforeseen calamities and the greater its potential population growth. Yet, with prosperity comes…

In today’s bustling digital ad space, marketers frequently find themselves diving deep into channel analytics, often neglecting the overarching view. Sound familiar? You pull up your data, note that 75% of sales are thanks to Facebook lead generation, and, naturally, allocate the majority of your budget there. Simple, linear, and…

Sleepy Tams: Big markets. Overlooked. Dominated by giants too comfortable in their slumber. Often outside of tech, in places like FMCG or medicine. How to Spot Them? Complacent giants. Beyond the digital realm. Thick layers of red tape. Consumers waiting for more. A Few Jolts Gillette? Unshaken until Dollar Shave Club’s digital finesse. Orthodontics? Dentists had it…

Marcel Corstjens, a marketing professor at INSEAD, studied the impact of R&D spending on sales with a couple of colleagues after observing how leadership at a significant CPG (Consumer Packaged Goods) company prioritized marketing to achieve a critical business goal, sidelining the R&D team’s inputs. The team examined data from…

In the ever-evolving world of business, a company’s choices in marketing can serve as a window into its ethos and strategy. But have you ever considered what the absence of marketing can also reveal? Let’s start with the no-brainer. The Strength in Organic Promotion: A company’s marketing strategy reveals much about its character. When a…

The Strategic Alliance Framework. A strategic alliance framework is instrumental in forging alliances that are both robust and mutually beneficial. Here’s a structured approach that you might consider when venturing into a new collaboration. To illustrate, let’s take the example of a substantial company aiming to penetrate the healthcare sector…

“For to everyone who has, more will be given, and he will have abundance; but from him who does not have, even what he has will be taken away.” — Matthew 25:29 Most people assume that being poor means you spend less money. After all, you have less of it…

In the grand scheme of human history, our hunter-gatherer ancestors lived a life of relative comfort and security. Yes, there were dangers like snake bites and wild animal attacks, but overall they had ample time for leisure, lived in tight-knit communities, and had a deep connection with nature. But then…