Tijo Philip5 Mistakes That Can Erode Your Premium BrandThe goal of this quick article is to help prevent unintentional brand damage for premium brands.2 min read·Apr 13, 2024----
Tijo PhilipThe Art of Keeping CustomersDiving into The Four Top Challenges of Keeping Customers Engaged5 min read·Nov 17, 2023----
Tijo PhilipThe Golden Rule of Tech.How One Rule Sets Apart the Best Businesses from the Rest.8 min read·Nov 8, 2023----
Tijo PhilipThe Paradox of Prosperityor Why You Need to Engage in the Essential Battle for Continuity2 min read·Nov 2, 2023----
Tijo PhilipinDataDrivenInvestorThe Magic Equation: Transforming Your Digital Marketing StrategyIn today’s bustling digital ad space, marketers frequently find themselves diving deep into channel analytics, often neglecting the…4 min read·Oct 27, 2023----
Tijo PhilipSleepy Tams: The Hidden Goldmines of Business OpportunitySleepy Tams: Big markets. Overlooked. Dominated by giants too comfortable in their slumber. Often outside of tech, in places like FMCG or…1 min read·Oct 25, 2023----
Tijo PhilipTwo Simple, but Game-Changing R&D Approaches.Marcel Corstjens, a marketing professor at INSEAD, studied the impact of R&D spending on sales with a couple of colleagues after observing…4 min read·Oct 23, 2023----
Tijo PhilipIn the Quiet, Marketing Tells Its Loudest TaleIn the ever-evolving world of business, a company’s choices in marketing can serve as a window into its ethos and strategy. But have you…3 min read·Oct 21, 2023----
Tijo PhilipElevate Your Game: Mastering the Art of Strategic Alliances!The Strategic Alliance Framework.3 min read·Oct 14, 2023----
Tijo PhilipThe High Cost of Being Poor: Unraveling the Paradox“For to everyone who has, more will be given, and he will have abundance; but from him who does not have, even what he has will be taken…·3 min read·Sep 28, 2023----